FCC official claims digital transition will be “messy”

Robert McDowell (one of five-members on the Federal Communications Commision) made the following comment last Tuesday (10-14-08), about the transition to DTV,

The transition will be messy … but we will get through it.

McDowell pointed out that broadcasters should focus advertising in their local markets on the technical needs of consumers. One such example cited by McDowell, was, by helping consumers to determine if they need to purchase a new antenna to help receive digital airwaves along with the the use of their converter boxes.

McDowell also mentioned how important it is for broadcasters to help the local television market get ready for digital television, because they have the most to lose if viewers fail to convert their TVs before the digital transition.

Consumers who wish to discuss the technical aspects of DTV and the transition to digital television may want to visit our forum at: DTV USA Forum.


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    • October 20, 2008 | Filed Under News 

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