Is the DTV Transition Boosting Television Sales
With the analog to digital transition deadline less than six weeks away, some consumers are opting to purchase a new television set instead of upgrading their old analog TV with a digital converter box. Competitively priced DTV television sets are now selling for less than $250, and according to a University of San Francisco professor of business, Eugene Muscat, “What is driving the sales up is fear; there is a lot of fear on the part, especially of older people, that their TV sets are not going to be functional.”
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