Transition to DTV may hurt broadcast ratings according to Turner Executive
Turner chief research officer Jack Wakshlag made a startling prediction Wednesday afternoon at a year-end ratings press breifing about the transition to digital television,
“The broadcast networks know. The broadcast stations know this is a significant, substantial challenge to their futures,” Turner chief research officer Jack Wakshlag (left) said.
The top Time Warner research executive gave figures from recently acquired Nielsen data to support his claim, stating that roughly 20% of TV homes will be affected by the DTV transition, with 10.3% of homes “partially unready”—or have some TV sets that are not digital-ready—and 7.4% having “no-ready” sets.
When households make accommodations to prepare for the DTV transition, viewing patterns will change according to Wakshlag. The news comes at a bad time when ratings execs for the six major broadcast stations are trying to deal with losing 2.6 million primtetime viewers this season.
Source: Multichannel.com - DTV Transition Will Hurt Broadcast Ratings: Turner Exec
Related Posts and Reader QuestionsComments
Leave a Reply