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CEA And Whiskey Falls Team up for a YouTube DTV Contest

In an attempt to help U.S. consumers ease into the transition from analog to digital television, The Consumer Electronics Association (CEA) has teamed up with Whiskey Falls to promote a special DTV contest on YouTube. Country music band Whiskey Falls created a new video, “We are America”, which explains contest details. The idea for this contest is to help your family and friends with the transition. Knowing that just the very word contest automatically peaks a lot of interest, this could get very interesting. If you or someone you know is still watching older televisions with just rabbit ears or an outside antenna, you will have to have a converter box in order to continue watching your programs.

The grand prize being offered is a home entertainment center including a flat screen high-definition TV, an HD Blu-ray disc player and a surround sound audio system.  To determine a winner, starting December 1, 2008, the public will start voting on their favorite videos. The grand prize winning entry will be announced on December 10, 2008.

Entries are asked to be informative, creative, and original in content, and should not exceed a three minute maximum time limit. These videos are meant to explain the necessity of going ahead and getting a dtv box now, and to make sure everything is working properly.   Consumers may actually relate better to their peers explaining the digital transition, compared to some of the short commercial spots which have been advertised during primtime informing consumers on how to convert their televisions.  For more information on this contest and to submit entries go to http://www.youtube.com/dtvtransition. This promises to be a rather interesting and catchy contest!

written by acwriter

Source: http://www.marketwatch.com/news/story/cea-whiskey-falls-launch-new/story.aspx?guid={D8ED38B2-4295-4C8C-95BD-29B126D6686C}&dist=hppr

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