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Is the DTV Transition Boosting Television Sales

With the analog to digital transition deadline less than six weeks away, some consumers are opting to purchase a new television set instead of upgrading their old analog TV with a  digital converter box.  Competitively priced DTV television sets are now selling for less than $250, and according to a University of San Francisco professor of business, Eugene Muscat, “What is driving the sales up is fear; there is a lot of fear on the part, especially of older people, that their TV sets are not going to be functional.”

DTV converter boxes are a cost effective and easy way to upgrage your old analog television set.  They can cost anywhere between $40 to $80 (depending on features such as analog pass-thru), and with assistance from the government in the form of $40 TV converter box coupons, some reports are showing that consumers can bring the total out-the-door cost down to as little as $8.00 including taxing.

Consumers who are holding out until after the February 17th, 2009 digital transition date to purchase a converter box may run into supply problems at department stores.  At a recent Consumer Electronics Show, Best Buy Inc.’s chief executive Brad Anderson had the following to say on converter box demand versus supply, “I think it’s one of the biggest risks our industry has.”  In other words, don’t wait!

-written by acwriter

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